Objective

Kinetic aims to be a fully integrated service that will help businesses thrive. The product has been designed with a dynamic, agile and collaborative approach. Designed, built, tested and refined to create a tailored experience for each customer

Role

Responsible for steering the strategic vision and alignment via close collaboration with 9 ‘pods’ (teams). The role required a balance of conceptual vision work, design system governance and ensuring the overall consistency of an adaptive design thinking process.

Challenges

The scale (200+ people) and pace of the programme, while aligning a multi-agency initiative with varying cadences required an incredibly nimble approach which was constantly being refined.

Communication

• Introduced creative surgeries

• Introduced wider team design catch ups

• Ensured alignment across various pod teams (product teams)

• Introduced new design system correspondence

• Acted as bridge between Programme Directors and wider design team

Process

• Design recruitment & onboarding

• Team structure & resourcing

• Optimised governance cadence

• Defined both business and user requirements incl. detail data visualisation approaches

• Oversaw evaluative testing methods of varying fidelities

• Mapping delivery phase requirements

Design

• Facilitated problem space workshops

• Implementation of ‘Brand moments’

• Motion & UI design direction

• Governed designed system

• Visualised/concepted design vision

• Mentored junior practitioners